In his book "From Good to Great," Jim Collins explores what drives average companies to make a quantum leap and become extraordinary. He concludes that there is a group of executives with a paradoxical mix of personal humility and professional will is that makes up a crucial component of grandeur.
These leaders - whom he calls the Level 5 Leader - divert their ego ambitions away from themselves to a larger goal of building a great business.
They embody a vision that manages to connect people in a shared effort with a true meaning.